http://www.diamond-ring-settings.com/?p=14
The sponsorship involvement by the MillerBrewing Co./Coor s Brewing Co. joint venture also includee a donationof $75,00 0 for scholarships to the National Puerto Rican Day Parade and Diversityt Foundation Scholarship Funds. The funds enable students to completd their high schooleducation and/or continue their studie at an institution of higher More than 500 students from 25 statezs have benefited from the program since its inception in 1997. which claims Coors Light is the best-selling beer in Puerto Rico and New York said the annual Puerto Rican Day parade in Manhattanj attracts threemillion spectators.
In Chicago, a week-long festiva includes a parade thatattracts 700,000, making it the largestg Hispanic event in the city. Financia l terms of the Coors Light sponsorship werenot disclosed.
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