Embarq, CenturyTel will become CenturyLink after merger - Minneapolis / St. Paul Business Journal:

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billion sale to closes, expected this The rural phone companies on Tuesdayu announced the planned name and logo for thecombinefd company. CenturyLink will retain the CenturyTel (NYSE: CTL) tradin g symbol. “Our new brand name was selected because our customeras and employees told us it reflected a company thatis forward-lookingb and committed to linking the countryh together,” CenturyTel CEO Glen Post III, who also will be chiefc executive of CenturyLink, said in the The company will begin operating undetr the new brand immediately upon closing the In the following months, marketw will be converted to the new brand, with customers beinv notified in advance and the name being added to company vehicles and marketing materials.
The logo is intendesd to represent the power of connecting people and businessezs to one another and tonew opportunities, localluy and nationally, the release said. Overlanx Park-based Embarq (NYSE: EQ) and based in Monroe, La., are — from the before the deal can close. The headquarters will be in A Denver brandconsulting , helped develop the new brand strategy, name and the release said. Together, the two companiesa will have about 7.5 millionm access lines, more than 2 millionj broadband customers and morethan 400,000 video subscribers. will . Embarqw ranks No. 3 on the Kansas City BusinessaJournal ’s list of area public companies.